sofia

sofia

sofia

designer, digital strategist, art director

designer, digital strategist, art director

designer, digital strategist, art director

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centre

about this project

a concept rebrand for an Australian travel agency aiming to expand its services to a new target audience, gen z. centre reimagines travel as a journey that blends external exploration with the inner quest for self-discovery and connection through personalised travel, where individuals are empowered to discover the world their way.

laptop on lounge
laptop on lounge

segue

about this project

a branding and editorial project for zig property, for their new apartments in budapest, hungary—segue, blending the architectural heritage of a historic broadcasting studio with the modern demands of luxury residential living. this project's visual identity leverages modern typefaces and 20th-century inspired shapes, thoughtfully bridging the historical essence and contemporary aspirations of the location. this design approach not only showcases the innovative contemporary living options but also pays homage to the elegance of the property’s historical architecture, appealing to a discerning audience of creatives and professionals.

posters on wall
posters on wall

breakin bread

about this project

breakin bread is a community-focused food redistribution initiative in the treme area of new orleans, redefining the concept of a food charity as a vibrant, welcoming community space. this transformation challenges the traditional perception of food charities, aiming to make the experience feel more like a cozy gathering at a friend's home rather than a conventional charity service. under the philosophy 'not strangers, family,' the branding identity embodies warmth and inclusivity. it utilises inviting colors and imagery that reflect the community’s vibrancy and resilience, including scratchy illustrations of people and food to create a more approachable and relatable visual style, fostering a sense of belonging and pride.

(how i work)

i enjoy transforming brands, whether it's branding, marketing, or web design - blending creativity with thoughtful strategy in every project

(services)

branding

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web design

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marketing

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ui/ux design

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strategy

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