a branding and editorial project for zig property, for their new apartments in budapest, hungary—segue, blending the architectural heritage of a historic broadcasting studio with the modern demands of luxury residential living. this project's visual identity leverages modern typefaces and 20th-century inspired shapes, thoughtfully bridging the historical essence and contemporary aspirations of the location. this design approach not only showcases the innovative contemporary living options but also pays homage to the elegance of the property’s historical architecture, appealing to a discerning audience of creatives and professionals.